UX Design for Atmel

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Atmel Desktop and Mobile

The Client

Atmel is a worldwide leader in the design and manufacture of microcontrollers, capacitive touch solutions, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components.

The Task

I was asked to provide recommendations for improving the UX of Atmel’s product pages.

The Problem

I began by collecting insights from Google Analytics, market research, user research, and competitive analysis. Before offering any recommendations, I identified the primary problem to solve for Atmel users, who are almost exclusively engineers — Engineers cannot find specific information about Atmel products in order to make critical design decisions on the job.


After learning about Atmel users and engineers in general (and how they use products like Atmel’s), I provided three core recommendations for improving the experience on Atmel. To help engineers do their jobs more efficiently, Atmel should:

1. Improve overall wayfinding on the site by redesigning the global navigation and search:

Global navigation redesign

2. Restructure and streamline content to align with user needs at each page level:

Goal driven content

3. Optimize for mobile devices:

Since mobile optimization was not supported by the company’s current budget, I spent quite a bit of time making a well-researched and convincing case for mobile. A sample of this research is below.

Mobile research
Mobile research - users

The Outcome

After delivering the case for mobile to the company, they were convinced of its importance and chose to increase the budget to include this effort. A redesign that includes all three of my recommendations is currently underway. Check back soon for fresh designs!